Welcome to the Smile Marketing Blog
Subscribe to our blog and get our latest posts delivered right to your inbox.
Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?
Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]
Continue Reading >Randi Grant
24 June 2015
Dental Logo Design Inspiration
Your dental practice logo is the most recognizable aspect of your practice branding.
Continue Reading >>Randi Grant
19 June 2015
Does Your Dental Practice Have Social Proof?
It should come as no surprise that patients like to be referred to healthcare providers. There’s an inherent level of trust that comes along with a referral from a friend or family member. The referral is proof that the doctor is ok, proof that someone else had a good experience. So how do you build […]
Continue Reading >>Randi Grant
18 June 2015
Dental Website Design Essential #4:Contact Information
It might seem strange to consider contact information a website design element, but your contact info is so important that it must be deliberately placed within the design of your practice site. If you have a great dental website that has strong content and calls-to-action, your website visitors will want to contact your office. It’s […]
Continue Reading >>Randi Grant
12 June 2015
How to Respond to Negative Dental Patient Reviews
Have you ever looked up a local restaurant on an online review site before trying it for the first time? In fact, over 85% of patients do online research before scheduling a doctor’s appointment. This makes managing your online reputation imperative because negative reviews can send a prospective patient away before they ever even get […]
Continue Reading >>Randi Grant
11 June 2015
Dental Website Design Essential #3: Strategic Layout
We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]
Continue Reading >>Randi Grant
9 June 2015
There’s More to it Than Just Unique Dental Content
As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.
Continue Reading >>