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Latest Post

Google Just Changed the Rules on GBP Posts. Is Your Practice at Risk?

Google's automated systems have gotten stricter, and promotional GBP posts are now a liability. Here's what changed, why it matters, and what to do instead. If you've been using Google Business Profile (GBP) posts to promote special offers, new patient events, or seasonal deals, it's time to pause that strategy. Our team has been closely monitoring […]

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Marcus Biggs

25 January 2017

5 Dental Link Building Tactics For Local SEO

Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.

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idea

Marcus Biggs

19 January 2017

8 Online Dental Marketing Trends For 2017

With 2016 in the rear-view mirror, it’s time to unravel what digital marketing trends are in store for 2017. Take a step back, assess last year’s successes (and potential failures), and look at ways to enhance your online dental marketing strategy.

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survey

Marcus Biggs

3 January 2017

New Patient Survey Gets a Facelift

The new year will usher in several new features to the Smile Marketing website service. Among those features is an exciting update to the New Patient Survey. Also, the email scheduling feature is now live!

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survey

Marcus Biggs

27 December 2016

PPC Marketing For Dentists With Multiple Locations

Having multiple dental practice locations can be a big responsibility. You’re always mindful about the performance of each location. Are all your offices producing enough new patients? Are some performing better than others?

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website-graphics

Marcus Biggs

13 December 2016

The Link Between PPC and Dental Website Design

You might be thinking, “I know I need to advertise my practice online.” Or, you’re thinking, “I’m currently a paying a boatload of money on campaigns that are not producing new patients.”

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facebook

Marcus Biggs

30 November 2016

5 Steps For Creating a Dental Facebook Page

If you have a personal Facebook account, you can easily create a business page for your practice. And you can do so in a matter of minutes. Of course, creating a Facebook page and creating a great Facebook page are two very different things.

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