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Category Archives: Practice Marketing

10 Email Marketing Tips For Dentists

An essential part of your online dental marketing strategy is generating a powerful email marketing plan. Crafting a sound email marketing strategy is an excellent way to engage existing patients.

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4 Easy Ways Your Office Staff Can Improve Your Dental Website

Have you ever wondered if there were any quick fixes for improving the performance of your dental website? Better yet, what if your office staff could do them for you?

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The 5 Most Important Pages of Your Dental Website

The more unique, high-quality content your website has, the better in terms of search engine optimization

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Dental Logo Design Inspiration

Your dental practice logo is the most recognizable aspect of your practice branding.

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Which Directories Will Send You New Dental Patients?

Smile Marketing CEO Steve Anson explains how to uncover the online directories that are most likely to send you new patients.

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Great Dental Websites Offer Social Proof

It should come as no surprise that patients like to be referred to healthcare providers. There’s an inherent level of trust that comes along with a referral from a friend or family member. The referral is proof that the doctor is ok, proof that someone else had a good experience. So how do you build […]

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How to Create the Perfect Dental Newsletter

Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.

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There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

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7 Tips for Better Dental Practice Photographs

To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.

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How to Film Patient Testimonial Videos Yourself!

Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.

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