In the age of the omnipresent Internet, your digital footprint is a critical part of your marketing strategy. The dental market is competitive, with several practices battling to attract patients in tight geographical areas.

Referrals no longer filling your chairs? Building a robust online presence is more than just attracting as many website visitors as possible. It’s also more than ranking at the top of Google for every keyword under the sun.

To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.

Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.

You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…

When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.

Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.

With 2016 in the rear-view mirror, it’s time to unravel what digital marketing trends are in store for 2017. Take a step back, assess last year’s successes (and potential failures), and look at ways to enhance your online dental marketing strategy.

If you’re able to increase your patient lifetime value, you’ll have more time to serve new patients. Of course, that’s easier said than done. To boost the value of your patients, you must keep in touch. Email marketing is an efficient, low-cost way to do so.