Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.
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Have you ever considered the difference between dental marketing and advertising? While they may sound like the same thing, there are actually many differences between the two. It’s important to know the differences between old-school advertising and online marketing so that you can create the most effective plan possible for getting more new patients into your dental practice.
Continue Reading >>Subscribing to a ‘set it and forget it’ thought process can be great when it comes to creating a tasty crockpot dinner – but not when it comes to your dental website. Why? Because launching a practice website is only half the battle.
Continue Reading >>From a marketing standpoint, having a dental website that conveys your services to patients, is easy to browse, and features a mobile friendly design is more than just a suggestion.
Continue Reading >>With the New Year comes New Year’s resolutions, and at this moment your patients are setting self-improvement goals to live better and healthier lives in 2016. Lucky for you, dental care fits the bill.
Continue Reading >>When it comes to marketing a dental practice online, there are some common misconceptions that could cost you new patients. Today we’re going to clear up three common online dental marketing myths!
Continue Reading >>Is adding a blog to my dental practice website actually worth it? This is a question we hear quite often from medical professionals who are unaware of the many benefits of adding fresh, engaging content to their practice website.
Continue Reading >>“Why can’t I use my AOL account to email patients?” “I don’t want ANOTHER email account to manage.” “What is a branded email address?” If these questions or statements sound familiar, you’re not alone!
Continue Reading >>Patient testimonial videos are nothing new—but for many dentists, they aren’t yet a part of their regular marketing efforts. We’re here to tell you why, if allowed in your jurisdiction, they should be!
Continue Reading >>An outdated dental website can be a major turn off to both existing and prospective patients. Dated web technology may not only prevent your dental practice website from being found online, but also discourage users from exploring further once they land on your site.
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