Category Archives: Practice Marketing

How to Create the Perfect Dental Newsletter

Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.

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There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

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7 Tips for Better Dental Practice Photographs

To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.

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How to Film Patient Testimonial Videos Yourself!

Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.

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Why Dentists Need to Know About Citation Marketing

Have you ever heard of citation marketing? You probably know that links to your website are good for SEO (Search Engine Optimization), but did you know that mentions, without links, of your practice name, address, and phone number on other websites are good for SEO as well? These mentions of your business are known as […]

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YouTube Dental Video Marketing

If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]

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Google Mobile Deadline Nearing. Are You Ready?

Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]

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High Quality Website Content = More New Patients

You’ve spent a lot of time and money on your dental website design. The website looks great and has been live for quite some time now but…nothing. Your site is not producing the amount of new patients that you anticipated. Unfortunately, the aforementioned scenario is all too common. A dentist spends a lot of money […]

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Directory Listings Drive Quality Traffic to Your Site

When looking to enhance your online presence as well as drive more quality traffic to your dental practice website, it’s a good idea to take advantage of the listings that many dental and health directories offer. Many of these sites offer free ‘basic’ listings and it can be a great way to get more visitors […]

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How to Get New Dental Patients with Local Search Engine Marketing

We all know the big search engines—Google and Bing—but did you know that each search engine has a local search function that can be instrumental in producing more qualified traffic to your dental practice website? What is a Local Search Engine? Local search engines are specialized databases of geographical information pertaining to local businesses within […]

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