Category Archives: Dental Marketing

4 Easy Ways Your Office Staff Can Improve Your Dental Website

Have you ever wondered if there were any quick fixes for improving the performance of your dental website? Better yet, what if your office staff could do them for you?

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Dental Logo Design Inspiration

Your dental practice logo is the most recognizable aspect of your practice branding.

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There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

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How to Film Patient Testimonial Videos Yourself!

Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.

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YouTube Dental Video Marketing

If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]

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Google Mobile Deadline Nearing. Are You Ready?

Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]

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Infographic: Effective Dental Internet Marketing

When it comes to marketing your dental practice online, there is much more to it than having a great website. While a dental website is necessary, it is just one component of creating a successful online marketing plan. The infographic below details the top 5 components necessary to optimize your presence on the Internet and […]

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Practice Management Tips & Tricks: Having a Tech-Savvy Office

There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]

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Online Marketing for Dental Specialists

Most dental marketing companies target their services to dentists. Because dental specialists such as periodontists, oral surgeons, and endodontists tend to have largely referral-based practices, it has been the dentists who invest in marketing to new patients.

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