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Category Archives: Practice Marketing

Why Dentists Need to Know About Citation Marketing

Have you ever heard of citation marketing? You probably know that links to your website are good for SEO (Search Engine Optimization), but did you know that mentions, without links, of your practice name, address, and phone number on other websites are good for SEO as well? These mentions of your business are known as […]

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YouTube Dental Video Marketing

If you don’t have a YouTube channel for your dental practice, you may want to consider it as another outlet for marketing your practice online. Your YouTube videos can send a great deal of traffic to your website from people who find them when searching YouTube or Google for a local dentist online. A training, […]

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Google Mobile Deadline Nearing. Are You Ready?

Google recently announced that on April 21, 2015 they will be rolling out an algorithm update that places greater emphasis on mobile-friendly websites. With the amount of people performing Google searches on their mobile devices increasing at a rapid rate, with no signs of slowing down, Google is going to cater to this audience by […]

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High Quality Website Content = More New Patients

You’ve spent a lot of time and money on your dental website design. The website looks great and has been live for quite some time now but…nothing. Your site is not producing the amount of new patients that you anticipated. Unfortunately, the aforementioned scenario is all too common. A dentist spends a lot of money […]

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Directory Listings Drive Quality Traffic to Your Site

When looking to enhance your online presence as well as drive more quality traffic to your dental practice website, it’s a good idea to take advantage of the listings that many dental and health directories offer. Many of these sites offer free ‘basic’ listings and it can be a great way to get more visitors […]

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How to Get New Dental Patients with Local Search Engine Marketing

We all know the big search engines—Google and Bing—but did you know that each search engine has a local search function that can be instrumental in producing more qualified traffic to your dental practice website? What is a Local Search Engine? Local search engines are specialized databases of geographical information pertaining to local businesses within […]

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Maximize Your Presence on Doctor Review Sites

Online review sites have grown tremendously over the last few years and people are using them to make decisions about more than what restaurant to go to for dinner. Potential patients are placing an increasing amount of importance on online reviews when deciding which new dentist to see…Will they choose you? In addition to coming […]

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Infographic: Effective Dental Internet Marketing

When it comes to marketing your dental practice online, there is much more to it than having a great website. While a dental website is necessary, it is just one component of creating a successful online marketing plan. The infographic below details the top 5 components necessary to optimize your presence on the Internet and […]

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What Your Dental Practice Website Says About You

Your dental practice website is your chance to make a great first impression on the scores of potential new patients scouring the web for a new dentist. This is your opportunity to convince these website visitors that your practice is the one for them. While there is a lot to consider when creating your website, […]

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Practice Management Tips & Tricks: Having a Tech-Savvy Office

There has never been a time when it has been more important for you and your office staff to be up-to-date on the latest technology trends than it is now. It’s imperative to reach your patients where they are spending their time and in a manner that they are comfortable with, and that means on […]

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