Maintaining a website for your dental practice is a lot of work. There are so many moving parts that must come together to provide seamless functionality, it’s very easy to become confused along the way.
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There are two types of SEO tactics used by companies worldwide: white hat optimization and black hat optimization. While all dental websites should aim to comply with white hat best practices, black hat techniques remain all too common.
Continue Reading >>As soon as the Internet marketing world gets comfortable with the way things are, Google shakes it up. Google’s most recent update significantly effects how businesses are displayed in Google Maps local search results.
Continue Reading >>A critical aspect of an online marketing strategy is your dental website’s SEO. There are two types of SEO: On-page SEO refers to the efforts you make on your website.
Continue Reading >>Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.
Continue Reading >>High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.
Continue Reading >>When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.
Continue Reading >>Have you ever heard of citation marketing? You probably know that links to your website are good for SEO (Search Engine Optimization), but did you know that mentions, without links, of your practice name, address, and phone number on other websites are good for SEO as well? These mentions of your business are known as […]
Continue Reading >>When looking to enhance your online presence as well as drive more quality traffic to your dental practice directories offer. Many of these sites offer free ‘basic’ listings and it can be a great way to get more visitors to your site who are actively seeking a new dentist. Dental Directory Listings If you are […]
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