Category Archives: SEO

Domain authority is a deciding factor in determining where you rank on the search engines. Why? Because the authority of your domain indicates trust. And if you want to be rewarded by Google, you must show that you are trustworthy.

You’ve worked tirelessly to gain visibility in the search engines. Or, you’ve doled out hundreds, maybe thousands, of dollars anticipating a rise to the top of the search results. And then, poof, your website disappeared from Google.

Google is the number-one source of website traffic. It’s also the number-one source of new patients. But only if your website is effectively optimized for search engines. Search engine optimization (SEO) is crucial to improving your online visibility.

Maybe your search engine optimization (SEO) efforts haven’t yielded results. Maybe you’ve been burned in the past by questionable SEO campaigns. Either way, you might need to start fresh with a new strategy.

Content creation and search engine optimization (SEO) used to be separate disciplines. But today, they go hand in hand. Now, it’s difficult to practice one effectively without at least some knowledge of the other.

At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.

Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.

Once upon a time, practice management consultants stood behind the idea that multiple websites for a single dental practice meant increased visibility online, higher search engine rankings, and more new patients.