Most dental marketing services take a narrow approach to marketing. Meaning, they focus only on one dental marketing initiative rather than an integrated solution.
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Most patients have selective memories when it comes to visiting the dentist every six months. For many, it’s not a priority. For your practice, however, it’s a huge priority. Because securing new patients isn’t your only focus.
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Continue Reading >>Do you need a new website? Does your current site need a facelift? If you answered “yes” to one of these questions, you have to figure out the purpose of your new website – before you begin designing it.
Continue Reading >>You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.
Continue Reading >>Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.
Continue Reading >>At the recent Search Marketing Summit, it was confirmed that mobile load speed would be a factor in the next Google algorithm update. While page load speed was announced as a ranking factor back in 2010, mobile load speed was not. That’s about to change.
Continue Reading >>Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.
Continue Reading >>It’s important to respond to online reviews, particularly if you have a patient who leaves negative feedback. Making a thoughtful response to online reviews shows you acknowledge patient concerns and that you are proactive in improving their experience at your practice. But due to privacy policy regulations, you have to be careful. The health profession […]
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