By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.
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In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.
Continue Reading >>Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.
Continue Reading >>Local search is like the Wild West. You have countless businesses battling over who will get the top spots in search results. But SEO isn’t always easy for dental practices with multiple offices. It requires a strategic blueprint – one that should be established from the start.
Continue Reading >>Investments aren’t always about how much money you sink into a particular venture. Oftentimes, the mindset you have and the time you sacrifice is equally, if not more, important. This is especially true when it comes to online dental marketing expectations.
Continue Reading >>Professional Photography A proven yet underrated factor in converting more website visitors into new patients, professional photos take your dental website to the next level. VIEW PLANS There are three top reasons why professional photography is so important for your dental website: Personal Connection with Patients High-quality photography of you, your team, and your practice […]
Continue Reading >>NAP Citations Did you know that your practice details can be found in hundreds of places on the Internet? Countless directories and data aggregators have posted your practice Name, Address and Phone number (NAP). What is NAP and Why is it Important? NAP stands for Name, Address, and Phone Number and this info needs to […]
Continue Reading >>Content Marketing Content marketing is a long-term, advanced SEO strategy. With the quickly evolving landscape of online marketing, you can no longer simply create a practice website and then forget about it. Much like regular dental visits, adding new content to your practice site is critical for proper “Internet hygiene.” Regularly adding fresh, new content […]
Continue Reading >>Social Media Graphics for Dental Practices Social media is an extraordinary way to build patient community. People of all ages are socializing on Facebook, Twitter, Instagram, and other platforms in staggering numbers. These social networks have become an integral part of your patients’ everyday lives. Facebook alone has more than one billion active users, with more than […]
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