Patient referrals don’t always come from word of mouth. In fact, it’s becoming less and less common that they do so. To maximise your referral marketing, it must feed through several promotion channels.
Continue Reading >>Search Results for:
New guidelines from the Americans with Disabilities Act (ADA) are looming, potentially as soon as this Spring. The compliance measures are being set in place to ensure that websites are accessible to all, including individuals with disabilities.
Continue Reading >>Have a patient finance system available at your practice? Dental treatment can impose physical and emotional strain on a household. And the upfront costs associated with treatment can only add to the burden. Patient financing relieves some of that burden, making treatment options more available while improving the performance of your digital marketing strategy. Patient […]
Continue Reading >>People are getting more and more comfortable with speaking to their devices. Whether it’s Siri on an iPhone, Cortana on a PC, or a home personal assistant, people are beginning to rely more on their voices than their fingers to access information.
Continue Reading >>In the age of the omnipresent Internet, your digital footprint is a critical part of your marketing strategy. The dental market is competitive, with several practices battling to attract patients in tight geographical areas.
Continue Reading >>Your contact information is on your website, so there’s a good chance you already receive unsolicited emails about a range of digital services. Unfortunately, the online marketing world is filled with opportunists looking to scam website owners.
Continue Reading >>So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.
Continue Reading >>In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)
Continue Reading >>It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 – 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.
Continue Reading >>