Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.
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You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…
Continue Reading >>When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.
Continue Reading >>Want a rapid expansion of your new patient roster? Just rank on the first page of Google. It’s that simple, right? Not exactly. Sure, ranking competitively on Google is a key asset of your online presence. After all, Google is the number-one source of new patients.
Continue Reading >>Any dentist can claim to be “the best.” But not every dentist can have a robust portfolio of five-star online reviews. When it comes to attracting strangers from the Internet, your online reputation could make or break you.
Continue Reading >>Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.
Continue Reading >>When it comes to shopping for a new website, one of the first questions to surface is: How much will it cost me? In short, the cost of a dental website depends on your new patient goals and what you’re willing to invest to achieve them.
Continue Reading >>Smile Marketing Production Process Getting Started We'll ask you to complete a form so that we can gather information about your practice and website. We'll also request a couple of dates and times to schedule an interview with your Website Production Specialist or Website Success Manager. Interview We'll record a phone conversation with you where […]
Continue Reading >>Running an effective online marketing campaign for a multi-location dental practice presents unique challenges that single-location practices don’t face. In this article, we will review one of the most important variables: local dental SEO.
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