Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]
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How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]
Continue Reading >>We are pleased to announce some exciting improvements to your website’s analytics reporting. In addition to having access to more reporting data, you will now easily be able to monitor your website performance from the dashboard.
Continue Reading >>Optimizing For New Patient Conversion One of the key factors of a successful online strategy is conversion. After all, if your website isn't converting new patients, your other marketing initiatives are futile.Smile Marketing takes optimization seriously, using conversion tools that analyze website performance on an ongoing basis. One of these tools is something called heatmapping. A heatmap, in […]
Continue Reading >>Think your “real world” reputation is the only reputation to keep track of? Hardly. Today’s web-driven world has made your digital reputation as important, if not more important, than your real world reputation.
Continue Reading >>Ever been scammed by a “Google representative” who wasn’t actually representing Google? If so, you are one among many others. For years, scammers claiming to represent Google have preyed upon small business owners.
Continue Reading >>When it comes to hiring an online marketing service, there is no shortage of options. You might hire a local designer that focuses solely on upfront design. You might hire an SEO company that offers optimisation services. Or you might hire a social media agency..
Continue Reading >>Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.
Continue Reading >>Graduating from dental school is difficult enough. Putting your education to practice – by building a business from scratch – is an even bigger challenge. First come the logistical obstacles. Legal documents, where you’re going to set up shop, and on and on.
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