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Category Archives: News

When it Comes to Dental Website Design, Less is More

Crafting a concise and persuasive message is more difficult than communicating everything on your mind. But as you plug more sentences into your copy and add more elements to your design, the more muddied your message becomes.

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Announcement: New Live Chat Feature

When you have a question or need some help, we want to be right there with you to get it resolved. That’s why we are now offering clients the new Live Chat feature.

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How Copyrighted Images May Get You in Trouble

You’ve heard the adage that a picture is worth a thousand words. When it comes to your website, that’s especially true. But when that picture is under copyright protection, it could mean a considerable financial cost.

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2016 Seattle Conference: Teamwork & Collaboration

Taking place in Seattle, WA, the theme of the Smile Marketing annual 2016 conference was Teamwork & Collaboration. During the conference, leaders from each department shared an overview of their team, giving staff members a big picture concept of the company.

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The Latest Smile Marketing Survey is in!

Twice each year, we send out a survey to get feedback from our clients. This survey provides insight into how we can better our website service. Here were three of the most popular responses.

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Google Drops Right Column AdWords

By the time you read this, Google will have completed the implementation of its new page layout, eliminating the AdWords in the right column. Instead, three or four pay-per-click ads will appear at the top of the page above the organic listings.

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Moving Your Practice?

In the old days (a mere 10 years ago) moving your practice was mostly about choosing a location with a favorable lease, great drive-by traffic counts, some signage and sufficient parking.

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Dark Bali Goes Live

Over the years, Smile Marketing has contributed its online marketing expertise to a number of worthwhile causes. Most recently, we designed the Dark Bali website.

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Google AdWords Update: No More Sidebar Ads in Search Results

Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.

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More New Patients in 2016: Webinar for Dentists

Smile Marketing will be hosting a free webinar for dentists on January 13th to help you discover the three main reasons practice websites fail and what can be done to fix them.

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