The short answer? There isn’t just one cut-and-dry marketing effort that is going to lead to an influx of new patients for every practice. The secret is finding the best combination of efforts unique to your practice and jurisdiction that can reach and convert people looking for a new dental provider.
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“Why can’t I use my AOL account to email patients?” “I don’t want ANOTHER email account to manage.” “What is a branded email address?” If these questions or statements sound familiar, you’re not alone!
Continue Reading >>Back in June, Google Plus links started disappearing from Google, leading many to believe this was the beginning of the end for the social media platform that could never quite gain traction with users. Just a month after that, Google announced a big ‘pivot’ for the social network.
Continue Reading >>If your dental website design doesn’t intelligently adjust it’s formatting to display properly on various screen sizes, also known as a responsive or mobile friendly design, you could be losing new patients.
Continue Reading >>There are two types of SEO tactics used by companies worldwide: white hat optimization and black hat optimization. While all dental websites should aim to comply with white hat best practices, black hat techniques remain all too common.
Continue Reading >>As soon as the Internet marketing world gets comfortable with the way things are, Google shakes it up. Google’s most recent update significantly effects how businesses are displayed in Google Maps local search results.
Continue Reading >>Choosing to take your practice to the next level by building or redesigning your website can be both exciting and scary. On one hand, you’re opening yourself up to a world of potential new patients and the gratification of self expression by getting your website precisely the way you like it.
Continue Reading >>Patient testimonial videos are nothing new—but for many dentists, they aren’t yet a part of their regular marketing efforts. We’re here to tell you why, if allowed in your jurisdiction, they should be!
Continue Reading >>Did you know that visual content is one of the most powerful tools that your dental practice has to engage fans on social media? Long gone are the days of plain, text-based posts. In fact, there is evidence to show that posts with images get much more engagement (shares and retweets) on Facebook and Twitter than posts without images.
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