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How To Brand Your Dental Practice

As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]

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Practice Management Tips & Tricks: A Conversion-Friendly Front Office

Here at Smile Marketing, we specialize in creating conversion-friendly websites for dentists. We can design and develop a beautiful site and work hard on SEO to ensure your site ranks well in the search engines. What we cannot do is handle the conversion process that takes place in your office. Meaning, once a potential patient […]

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Why it is More Important Than Ever to Have a Mobile-Friendly Website

Why it is More Important Than Ever to Have a Mobile-Friendly Website

Less than a decade ago only a small percentage of adults had smartphones with Internet capabilities, making it almost unnecessary to have a mobile website. As you probably know, though, that is no longer the case. In fact, here are a few statistics about the current use of mobile devices:

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Smile Selfie

Social Media and Your Dental Practice

We are all familiar with Facebook, Twitter, and the various other social media outlets consuming the free time of people around the world. You probably even have a Facebook profile yourself; maybe you share the occasional family photo on Instagram and send out a tweet every now and then. But are you doing these things […]

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Converting New Patients

Website Content That Converts New Patients

As we do more and more new client interviews and have our professional writing team transform those interviews into unique dental website content, we're discovering some fascinating responses from our clients. From time to time our content has been rejected. Now remember, this content is based on the actual words, sometimes exact, word-for-word quotes from […]

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