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Patient newsletters work. In fact, sending a monthly newsletter to your patient email list is one of the most effective ways to engage your patients and stay top-of-mind. It’s also a great way to encourage visits to your practice website.Continue Reading >
We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]Continue Reading >
As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.Continue Reading >
Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.Continue Reading >
PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.Continue Reading >