Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.
Continue Reading >>Randi Grant
5 October 2020
Today, any website worth having must include a dental newsletter for patients. Why? Because they work, engaging patients and creating top-of-mind awareness about you and your practice.
Continue Reading >>Randi Grant
1 October 2020
When a prospective new patient arrives at your Smile Marketing website, they want to know one thing: “Is this the dentist for me?” Our job is to help them say, “Yes!”
Continue Reading >>Randi Grant
29 September 2020
Many SEO consultants would like you to believe that dental website SEO is some high art; a secret society with special handshakes and insider information. That may help them extract their high fees, but how to properly optimize a website is well known. In fact, Google would rather see attempts to “game” their algorithm disappear, […]
Continue Reading >>Randi Grant
3 August 2020
Link building. You’ve probably been encouraged to do it by your digital marketing provider and found yourself overwhelmed by the thought of it. But you don’t have to be.
Continue Reading >>Randi Grant
27 July 2020
People love to win. They also love to support businesses that actively engage with them. That's why Facebook and Instagram contests are a great way to boost engagement and build good-will with your followers, while expanding your reach to new followers. Plus, they're fun! This list will provide you with 25 specific dental contest ideas […]
Continue Reading >>Randi Grant
14 July 2020
You’re used to us talking about website conversion because, well, that’s what we do. We turn website visitors into new patient leads who pick up the phone and call your practice.
But what happens when they call? It’s up to you and your office staff to…
Continue Reading >>Randi Grant
23 June 2020
Search engine optimization is a critical component of any successful, long-term digital marketing strategy. But it takes time. It's a long-game to keep your website visible and ahead of your competition in the search engines. So what do you do if you need patients now? The answer is Google Ads. Google's pay-per-click (PPC) advertising platform, […]
Continue Reading >>Randi Grant
8 June 2020
No matter what's going on in the world, your community, or your individual practice, there are always patients that need re-engaging. For one reason or another, some patients haven't been coming in for routine care, or they've been ignoring an oral health issue, and it's time to bring them back. Here we'll outline three specific […]
Continue Reading >>Randi Grant
11 May 2020
Fear. Anxiety. Uncertainty. Words we’ve all been hearing and feeling a lot lately. Which is why it’s important to address an issue that many of you may be facing right now, and that is fear and anxiety in your patients and staff. As practices begin to reopen and restrictions are lifted, you may find that […]
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