Category Archives: Paid Traffic (PPC)

Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.

Having multiple dental practice locations can be a big responsibility. You’re always mindful about the performance of each location. Are all your offices producing enough new patients? Are some performing better than others?

You might be thinking, “I know I need to advertise my practice online.” Or, you’re thinking, “I’m currently a paying a boatload of money on campaigns that are not producing new patients.”

You want to take a stab at online advertising, but you’re unsure whether to outsource it or do it yourself. This is a common concern. You might believe there are benefits in online advertising, but you don’t have the time or know-how to get started.

You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.

Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.

The short answer? There isn’t just one cut-and-dry marketing effort that is going to lead to an influx of new patients for every practice. The secret is finding the best combination of efforts unique to your practice and jurisdiction that can reach and convert people looking for a new dental provider.