Get to Know the Author: Randi Grant

Randi Grant

About
Randi Grant

Content creator and digital marketer who has been helping healthcare professionals grow their practices since 2013. When not writing about dental marketing, you can find her spending time with her family, baking, or enjoying a long walk.
man-on-laptop

Randi Grant

9 June 2015

There’s More to it Than Just Unique Dental Content

As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.

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website-dental

Randi Grant

5 June 2015

Affiliations Can Improve Your Dental Website Design Today

Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.

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adwords

Randi Grant

3 June 2015

Pay-Per-Click (PPC) Basics For Dentists

PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.

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officer-dental-care

Randi Grant

1 June 2015

Dental Website Design Essential Component #2: Practice Branding

It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.

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call to action watch

Randi Grant

20 May 2015

Essential Components of Website Design: Calls-to-Action

Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.

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disappointed-man

Randi Grant

12 May 2015

Why Did My Dental Practice Website Disappear from Google?

Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.

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young-dentist

Randi Grant

8 May 2015

7 Tips for Better Dental Practice Photographs

To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.

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thinking-man

Randi Grant

5 May 2015

Does Your Website Content Confuse Google?

High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.

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High Five

Randi Grant

28 April 2015

Local Links for Qualified Dental Website Traffic

When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.

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