PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.
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It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.
Continue Reading >>Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.
Continue Reading >>Why You Don't Need Multiple Domains We commonly speak to dentists who tell us that they own multiple domain names because they want to dominate search results. Unfortunately, many business owners have spent a great deal of time and money purchasing and maintaining multiple websites without realizing that it can actually do more harm than […]
Continue Reading >>Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.
Continue Reading >>To attract the attention of your website visitors, investing in professional photographs of you, your staff, and your office is a wise investment in this digital, image-driven age.
Continue Reading >>High quality content is critical to patient conversion rates. To truly make the most of your dental website, it’s important you understand the detrimental effects of duplicate content.
Continue Reading >>When it comes to online dental marketing, local links to your practice website pack a big punch. Links to your practice website show the search engines that your website has authority.
Continue Reading >>Patient testimonial videos, if allowed in your jurisdiction, are a fabulous way to show potential new patients first-hand that you have happy, healthy dental patients who are more than willing to rave about your skills.
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