Have you ever looked up a local restaurant on an online review site before trying it for the first time? In fact, over 85% of patients do online research before scheduling a doctor’s appointment. This makes managing your online reputation imperative because negative reviews can send a prospective patient away before they ever even get […]
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We’ve covered the role of the call-to-action and the importance of consistency in practice branding when it comes to your dental website design. Today, we’re going to explore layout and the science behind it. If your main goal in having a practice website is to get more new patients, then your site’s layout needs to […]
Continue Reading >>As we’ve written before, well-written, unique dental website content is a must. Especially if you want to get new patients from the Internet. Not only does unique content help your website’s search engine ranking, it’s also the most important part in the new patient conversion process. But content alone is not enough.
Continue Reading >>Are you affiliated with any companies or organizations that have built up strong brand recognition? Most dentists are and should be utilizing these affiliations to enhance their practice website’s conversion power.
Continue Reading >>PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.
Continue Reading >>It’s important to first remember that you have a brand. In fact, you are the brand. And your dental practice website needs to advance your practice branding.
Continue Reading >>Strategically placed CTA’s guide your visitors through your website and gently encourage them to take the action you want them to take—schedule an appointment.
Continue Reading >>Why You Don't Need Multiple Domains We commonly speak to dentists who tell us that they own multiple domain names because they want to dominate search results. Unfortunately, many business owners have spent a great deal of time and money purchasing and maintaining multiple websites without realizing that it can actually do more harm than […]
Continue Reading >>Have you ever heard the terms white hat and black hat? Understanding these key SEO terms could help you avoid Google penalties, or keep your practice site from being penalized again.
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