29 June 2020
For many dentists, their service pages aren’t getting the visibility they could be getting. They’re buried in Google’s search results – and, in turn, they’re missing out on a lot of new patients. Just because your homepage is ranking well doesn’t mean your pages on implants and cosmetic dentistry are doing the same. An effective […]
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9 May 2020
Under normal circumstances, it can be hard to find the time to deep dive into your marketing strategy. Are you hoping to make the most of this unexpected downtime by tidying up your online presence but feeling overwhelmed? We’ve got your back. Use this simple guide to update your website and ensure your practice is […]
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16 December 2019
The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that don’t move the needle. Learn about the 5 factors of digital marketing success.
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18 September 2019
As a dentist, you view yourself as a “dental practice.” You practice the art of medicine, serving people to keep their mouths healthy and smiles bright. You don’t refer to those you serve as “customers” or “clients.” They’re patients. However, the reality is you are a small business that has the same demands as an […]
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9 August 2019
For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]
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17 July 2019
It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]
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3 July 2019
Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
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21 June 2019
The fun, ambitious team at Smile Marketing brings the company to life. In this week’s Digital Marketing Minute, we’re spotlighting Karyn Lanthois, one of our expert Digital Marketing Specialists. Get to know a little about Karyn… What led you to Smile Marketing? After a decade of freelancing as a website designer and providing digital marketing […]
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22 May 2019
It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]
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