You’ve spent a lot of time and money on your dental website design. The website looks great and has been live for quite some time now but…nothing. Your site is not producing the amount of new patients that you anticipated.
Unfortunately, the aforementioned scenario is all too common. A dentist spends a lot of money working with a web design company that took months to design and launch their site, only to be disappointed at the return on investment (or lack thereof).
While the design part of the website is important, it is not the only factor that will produce new patients. In fact, it is highly unlikely that a dental website’s design is what is going to get a potential new patient to pick up the phone.
What is the key to converting website visitors into new patients, you ask
CONTENT!
Dental Website Content that Engages Visitors
One of the greatest ways to build authority with search engines, and to turn your site visitors into new patients, is to have well-written, engaging, and relevant content on your practice site.
The search engines are able to determine your site’s authority by monitoring what your website visitors are doing on your site. The search engines look at:
- How many pages people visit on your site
- How much time they spend on each individual page
- Whether visitors interact with your site by watching a video or clicking to multiple pages, or if they leave immediately (known as a “bounce”)
It is through high quality content that you will be able to engage your visitors, keep them interested in what your practice has to offer, and improve these metrics that the search engines are analyzing.
So, not only are you engaging potential new patients and encouraging them to call your practice, you are helping your SEO as well!
It’s a win-win situation!
How Do You Write Quality Content?
When it comes to the content of your dental practice website, it is best left to professional writers. Many discount website companies will rely on you to provide the content as a way to reduce their fees.
If you are not a seasoned writer who has experience in writing persuasive website content, this is going to be a burdensome task and you may not be pleased with the results. Many find it difficult to be vulnerable, approachable, and human when writing their own content, but that is something we help overcome with our unique interview process.
The experienced, professional writers on the team here at Smile Marketing are able to take the information we gather from you in a 45-minute interview and turn it into compelling web content that will encourage your website visitors to call your office and schedule their first appointment.