Social Media Content
Social media is an extraordinary way to build patient community. People of all ages are socializing on Facebook, Twitter, and other platforms in staggering numbers. These social networks have become an integral part of your patients’ everyday lives.
In establishing your social community, you’ll keep your dental practice top-of-mind throughout the year. In turn, this ongoing interaction can promote patient retention and boost patient referrals. The challenge is publishing insightful content that stimulates engagement from your followers.
Facebook alone has more than one billion active users, with more than 80% of American adults using the social network.
That’s Where Smile Marketing Comes in
Through our social media service, you’ll gain access to fun and educational posts to publish on your Facebook business page. In addition, we’ll send you an email every Monday morning reminding you to login to the Smile Marketing social media portal. There you will find the week’s graphics, text posts, and suggestions to help strengthen your social presence. Here’s an example:
How is Your Social Presence Managed?
You manage your social presence. And for good reason. To be effective, businesses must engage on social platforms in a human way. Think about it. That personal drive to improve your patients’ health is the lifeblood of your practice. Your interactions on social media should correspond to that ambition.
Over the years, we’ve found that the dentists with the most impactful social media presence are the ones who personally engage with their followers. We provide a constant stream of ideas—and you choose to post the ones that reflect your patient philosophy and will best create a sense of community.
To provide guidance on how to personalize your posts, we’ll send you post suggestions such as, “Share an interesting local news article” or “Post a photo of your staff ready for the weekend.” These suggestions are in addition to the text posts and graphics you will find in the Smile Marketing social media portal.