What Makes Smile Marketing Websites the Best for Dentists?

What Makes Smile Marketing Websites the Best for Dentists?

Randi Grant

By Randi Grant

Marketing & Communications Specialist

Published January 15, 2015
Updated April 16, 2019

2 min read

We know that you have a lot of options when choosing a dental website design company and it can be difficult to know what sets one apart from the others. So many offer website design, SEO, content, and more, so how do you decide? Well, here at Smile Marketing, we offer a few distinct services that help us stand out in the crowd.

Design with Goal in Mind

Responsive dental website designWe value a great website design, but we know that the design alone will not produce new patients. Therefore, we design dental websites with one simple goal: to generate new patients. The fact of the matter is, a website visitor is not going to become a new patient because the widget on your left sidebar is the perfect shade of violet. They may become a new patient, however, based on the fact that you do have a professional, user-friendly, and visually appealing website.

We design websites based on the science of web design. We analyze heat maps and visitor engagement to see what design elements people are drawn to. We design buttons and structure the menu based on research showing what converts. While we’re certainly not minimizing the importance of a good website design, we know that design is not the end goal, new patients are. Therefore, we won’t put you through a three-month design process in which we stress every minute detail. Our professional designers will work with you to create a website design that you love that’s created efficiently and will effectively produce new dental patients.

Professional Content Writing

Worried that the only way you can afford a new dental website is if you write the content yourself? No need to worry with Smile Marketing! Our professional copywriters are able to easily create unique content for your website after the client interview.

Our “Let’s Get Started” interview is an innovative approach to new website content in which we interview you, asking specific questions about your dental practice values and the procedures you perform so that our writers can adequately capture your voice. Doing this interview before we begin writing the content helps eliminate countless rounds of revisions because the words are truly your own!

New Patient Tracker: Ahead of the Curve

websites that convert new patientsA great design and professionally written content are great, but we know that they don’t mean anything if you aren’t getting new patients in your office. So how do you determine if our dental marketing services are effective? With our innovative New Patient Tracker technology!

Our custom software gives you valuable information about your new patients, such as whether or not a new patient visited your website before their first appointment, how they found your practice site, and which pages they visited when browsing. Our user-friendly interface makes it simple for your office staff to enter each new patient and our technology does the rest! This invaluable data shows you the true return on your investment with Smile Marketing.

Dental Website Design that Works

Here at Smile Marketing we design and develop websites for dentists that perform. We are, in fact, so confident in our services that we guarantee new patients. Contact us today to get started.