A Practice Blog That Search Engines Love
You may have heard the adage, “Content is king.” It happens to be true.
Back in the old days you could fiddle around with metatags and other on-page details and cause a website to rank more favorably. No more. Today, search engines are constantly on the lookout for fresh, original content that attracts an audience.
That’s why we include a state-of-the-art blog (A word resulting from the combination of “web” and “log.”) with all Premium and Enterprise plan websites (available for Essential plans through the Internal Marketing Bundle). A blog provides…
- A way to express your perspective about topics that interest you
- A creative method to share your philosophy about oral health subjects
- A forum for cultivating conversations as visitors leave comments
- A method of adding content that you can be forever accessed
- A technique that increases the popularity of your website
Blog Posts Done For You
As part of our website service, we’ll make a post to your blog on your behalf twice each month. We’ll send it to you in advance so you can review and suggest any changes that you’d like made.
Then, we’ll alert your website subscribers.
It’s a simple, yet effective way to position you as the oral health authority in your community. Blogging can be a lot of fun.
Make Your Own Blog Posts—It’s Easy!
Get even more traction by trying your hand at blogging. We’ll show you how.
A blog post can be something as short as this paragraph. Length doesn’t seem to be as important as frequency. Being confronted by “writer’s block” is just another way of saying, “I don’t have anything to say right now.” And if you’re not a writer, maybe someone else on your team is. Or some patients might want to contribute.
Learn more about blogging by downloading our eBook Blogging for Beginners.
Still, if even the thought of writing a postcard-length blog post seems daunting, our blogging service might be helpful. Periodically we’ll conduct some brief interviews over the telephone and our writers will fashion them into original blog posts for you. Easy!
Automatically Posted to Social Media
Automatic posting to your social media accounts is another feature of our Premium Service Plan. Whether you or your team make a blog post, or we do so on your behalf, we’ll make sure it gets posted to your social media accounts. It’s an easy way to put the referral process on steroids!
Boost Your Website's New Patient Power
Want to learn more about how digital marketing can help generate more new patients for your practice? Download our eBook by clicking below.