How to Create NAP Schema Markup for Your Dental Website
In the world of online marketing and dental SEO, the acronym NAP is something you should become very familiar with. It stands for Name, Address, Phone Number and it plays an important role in the success of your dental practice website in the search engines. It sounds simple enough—just put your name, address, and phone number on your site, right? Well, there’s a bit more to it than that.
If you want to fully optimize your website, you need to utilize NAP schema markup—a digital “business card” of sorts that tells search engines like Google and Yahoo the official location and phone number for your practice.
This code, when implemented properly on your website, tells the search engines which string of numbers is your practice phone number and that your address is, in fact, your office’s physical location, so that they can properly display this important information in local search results.
4 Simple Steps to Creating Your NAP Schema
If you have a Smile Marketing dental practice website then you don’t need to worry about this—the NAP schema markup is already built into our platform! If you don’t have one of our sites, follow these simple instructions to generate your schema:
- Go to http://schema-creator.org/organization.php
- Select “Local Business” from the “Type” dropdown menu and then fill in the appropriate information. You will want to leave the P.O. Box line blank and just fill out your practice’s physical office address.
- Be sure to write out your practice name and address exactly the way you want it to be shown. It’s important that the format of your NAP is consistent across the web. For instance, if your NAP schema markup has your address as 123 Front St., you’ll want to abbreviate “Street” in that same manner across all online citations, such as your Facebook page and Yelp listing.
- Then add your new NAP schema markup to your website’s HTML code. Ideally, you want to add it to the header of every page of your website, but the footer will do too.
Here are a few examples of dental practice websites with the NAP schema markup in the header:
With this schema in place on your website, your dental practice NAP can be easily indexed and understood by search engines, making your practice more “findable” in local search, which in turn makes you more findable to new patients.