The Five Factors of Digital Marketing Success
With 12 years experience managing the online presence for thousands of practices, we've discovered that the following five digital marketing factors are essential to maximize new patient results:
1. High-Converting Website
Contemporary, mobile-friendly website design that “connects” emotionally with target patients and content that “persuades" them to choose your practice over another local dental practice.
2. Website Traffic
Once you have a high-converting practice website, you'll want to maximise organic and paid traffic from search engines, namely Google. Our research shows that 84% of new patients start their online journey to find a new local dentist with their favourite search engine (not social media, online directories or referral websites).
3. Social Media
Social media is primarily an internal marketing tool to build patient community. The benefit is increased patient retention (loyalty) and referrals. However, social media does aid new patient conversion as many new patients will review your social presence before they convert.
4. Online Reviews
5-star online reviews with Google and other review sites aids new patient conversion. Conversely, monitoring poor review and taking the appropriate action is essential to manage your online reputation.
5. Email Marketing
An internal and external marketing tool, email marketing allows you to nurture existing patient relationships and new patient leads. Sending relevant email messages can encourage a new patient lead to choose you or prompt an existing patient to refer you.
When you have the above five factors in place, your digital marketing will produce a steady flow of new patients from the Internet.
Schedule a complimentary review of your practice's online presence. Discover the opportunities to grow your practice using the Internet.