So How Exactly Do You Measure SEO Success?
The Answer is… New Patients!
While website traffic and keyword rankings are important and need to be monitored, they are not the end goal. Your SEO company can report on all the high traffic and page 1 rankings they want, but those numbers are meaningless if you are not getting new patients in the door, which means you and your SEO company need to have a way of tracking every new patient who found you online so that you can accurately determine if your strategy is working.
New Patient Tracker
At Smile Marketing, our proprietary New Patient Tracker technology comes standard with every practice website so that our clients know exactly how many new patients their website is producing.