How About Rankings?
Studies show that 75% of people performing an online search do not go past the first page of results.1
While this does mean that you have a better chance of being found when you’re ranking on page 1 for your target keywords, it does not automatically mean new patients. A new patient who found you on page 2 is worth much more than a website visit from someone who saw you on page 1, but never becomes a patient.
When will page 1 rankings not help you?
- When you’re ranking for keywords with a very low search volume
- When you’re ranking on page 1 for irrelevant keywords
So, are keyword rankings important? Yes! But they are not the whole story.
If you are receiving a keyword ranking report from your SEO company, make sure that the keywords they are reporting on are relevant and popular. Ranking on page 1 for 100 keywords is wonderful, but not if you aren’t getting new patients! Read more about our keyword rankings philosophy here.