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Category Archives: Paid Traffic (PPC)

Dental SEO vs PPC: An Integrated Approach

Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.

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Google AdWords vs. Facebook Ads For Dentists

Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.

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PPC Marketing For Dentists With Multiple Locations

Having multiple dental practice locations can be a big responsibility. You’re always mindful about the performance of each location. Are all your offices producing enough new patients? Are some performing better than others?

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The Link Between PPC and Dental Website Design

You might be thinking, “I know I need to advertise my practice online.” Or, you’re thinking, “I’m currently a paying a boatload of money on campaigns that are not producing new patients.”

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Google AdWords Express for Dentists: The Pros and Cons

You want to take a stab at online advertising, but you’re unsure whether to outsource it or do it yourself. This is a common concern. You might believe there are benefits in online advertising, but you don’t have the time or know-how to get started.

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Dental PPC Produces New Patients Three Ways

You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.

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Dental Advertising Comparison: Social Media or Traditional?

Imagine a promotional channel in which you can target the gender of a prospect, their age, and their proximity to your practice. Now imagine doing so at a very low cost. This is what social media advertising can do.

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Google AdWords Update: No More Sidebar Ads in Search Results

Google recently rolled out a major update to their AdWords pay-per-click service. They will no longer show ads in the right-hand sidebar of the search results page. In addition to eliminating sidebar ads, they have added a fourth spot to the ad listings at the top of the page.

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Do I Need PPC for My Dental Website?

The short answer? There isn’t just one cut-and-dry marketing effort that is going to lead to an influx of new patients for every practice. The secret is finding the best combination of efforts unique to your practice and jurisdiction that can reach and convert people looking for a new dental provider.

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Pay-Per-Click (PPC) Basics For Dentists

PPC is a very common acronym in the Internet marketing world that stands for “pay-per-click.” It is a type of online advertising for which you pay each time a person clicks on your ad.

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