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Category Archives: Paid Traffic (PPC)

Google Ads vs. Organic Search

Unless you're one of the 20 percent of people using Bing or Yahoo, we all go searching for answers in the same place – Google. The search engine giant, in all its tech glory, represents two completely different, yet equally valuable traffic sources: organic search and paid search. The difference between the two? Organic Search […]

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Searching and Clicking On Your Own Google Ads

Once your Google Ads campaign goes live, it might be tempting to head to Google, search a relevant keyword, and click on your ad. Well, resist this temptation. Doing so could make your campaigns less effective and more costly. Moreover, your individual search isn’t necessarily a representation of how your campaigns are performing on a […]

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Comparing Google Ads Vs. Facebook Ads: Which is right for your practice?

The way we search for answers and recommendations has fundamentally changed. This is due to the emergence of smartphones, increased access to information, and other factors. “Googling it” is a common phrase in our vernacular and, according to a recent study, the average person will spend five years of their life browsing social media. It’s […]

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Dental PPC Glossary: The Most Important Metrics

Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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Dental SEO vs PPC: An Integrated Approach

Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.

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Google AdWords vs. Facebook Ads For Dentists

Some view Google AdWords and Facebook Ads in an adversarial way. But, in reality, they serve very different purposes. When it comes to advertising, Google and Facebook each have their own strengths and weaknesses.

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PPC Marketing For Dentists With Multiple Locations

Having multiple dental practice locations can be a big responsibility. You’re always mindful about the performance of each location. Are all your offices producing enough new patients? Are some performing better than others?

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The Link Between PPC and Dental Website Design

You might be thinking, “I know I need to advertise my practice online.” Or, you’re thinking, “I’m currently a paying a boatload of money on campaigns that are not producing new patients.”

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Google AdWords Express for Dentists: The Pros and Cons

You want to take a stab at online advertising, but you’re unsure whether to outsource it or do it yourself. This is a common concern. You might believe there are benefits in online advertising, but you don’t have the time or know-how to get started.

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Dental PPC Produces New Patients Three Ways

You may be the best dentist in town. But if you’re invisible online, prospective patients are bound to choose one of your competitors. With more people than ever researching on the Internet, it’s critical that your practice website is visible in Google.

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