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Ellen Horton

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Ellen Horton

23 April 2019

Fluctuating Dental Website Rankings: When to Panic

If you monitor your Google rankings frequently, you’ll notice they can fluctuate often. And every time they fall, it can send your stress levels soaring. When the rankings are up, all is well. But when they dip, what’s happening? Is it normal? What can you do? First, small changes in rankings – especially over just […]

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Ellen Horton

22 April 2019

Did You Get a Fake Google Review?

Getting a 1-star review on Google can be painful. It can feel like a personal attack. And, more importantly, it’s a dent on your online reputation – which is a critical conversion factor. So… what should you do when you get that dreaded negative review? If you're a Premium Smile Marketing client, we will happily […]

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Ellen Horton

10 April 2019

The Anatomy of a Blog Post

Like the cover of a book, appearance is crucial to the success of your content marketing. Conceptualizing, writing, and publishing high-quality content can be time-consuming. Formatting the perfect blog post is relatively easy. Here are a few tips to consider before publishing your next blog post: Short paragraphs No need to apply traditional rules of composition […]

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Ellen Horton

3 April 2019

Do Social Signals Impact SEO?

Does social media impact your dental SEO? Do retweets, shares, and likes of a webpage actually boost that page in search engine results? It’s a longstanding debate. Google hasn’t acknowledged that social signals are a ranking factor. However, numerous studies suggest there is a correlation. The premise is simple. Google wants to serve the best […]

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Ellen Horton

27 March 2019

Growing Your Digital Footprint

SEO is a long-term digital marketing strategy. Paid advertising is a tactic that can generate early results. Social media, online reviews, and email marketing do everything in between. Marketing isn’t confined to one initiative. It’s a culmination of several activities designed to boost new patient growth and increase retention and referrals. In short, every bit […]

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Ellen Horton

20 March 2019

YouTube vs. Facebook Live

Video can be a valuable marketing channel. It’s a great way to make announcements, provide education, and engage both current and prospective new patients. When it comes to video marketing, we often get this question: “Which is better, Facebook Live or YouTube?” The answer? It depends. Which platform to use hinges on what you are […]

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Ellen Horton

13 March 2019

What to Do About Negative Reviews

Your online reputation. Most practices don't take it seriously. Until they get stung by that first one-star review. Over 85 percent of patients do online research before scheduling a doctor's appointment. Further, 84 percent of consumers trust online reviews as much as they'd trust a personal recommendation. So a 2.5-star average rating on your Google […]

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Ellen Horton

6 March 2019

Is Traditional Advertising Dead?

The advertising landscape has evolved. Long gone are the days when businesses sink all their ad dollars into billboard and yellow page ads. More and more dentists are diverting their marketing budget to digital platforms. There are a couple reasons for this: You can target prospective patients more precisely You can see exactly where your […]

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Ellen Horton

27 February 2019

Should You Copy Someone Else’s Content?

Whether it’s a new website design or ongoing marketing activities, writing new content is one of the most time-consuming tasks. It’s also one of the most rewarding tasks. Publishing a steady flow of content helps keep patients engaged and improves visibility on search engines. The challenge is… it takes time to write a new webpage […]

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