For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]
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17 July 2019
Consistent NAP-ping is Critical
It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]
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3 July 2019
Content is Still King
Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]
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21 June 2019
Employee Spotlight: Karyn Lanthois
The fun, ambitious team at Smile Marketing brings the company to life. In this week’s Digital Marketing Minute, we’re spotlighting Karyn Lanthois, one of our expert Digital Marketing Specialists. Get to know a little about Karyn… What led you to Smile Marketing? After a decade of freelancing as a website designer and providing digital marketing […]
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22 May 2019
Do Patients Engage with Your Emails?
It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]
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15 May 2019
Why You Should Join a Facebook Group
Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]
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8 May 2019
Posting to Your Google My Business Page
Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]
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8 May 2019
Do people really click on ads?
Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]
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1 May 2019
Yes… Backlinks are Still Important
When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]
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