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Covid-19 Update: Smile Marketing Is Here For You

Our fully remote workforce is here to support you with no service interruptions. Read on for resources to help you navigate the changing practice landscape and help keep your patients healthy, safe and informed. Learn more

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Ellen Horton

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dental-photographs

Ellen Horton

9 August 2019

A Picture is Worth a Thousand Words

For years we’ve been urging clients to invest in great photography, especially of the doctor and the team. It adds authenticity to your site, telling patients, “I’m real and you can trust me.” Sure, potential new patients aren’t arriving on your website actively looking for photos of you. But a picture speaks a thousand words […]

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Featured Image_Address

Ellen Horton

17 July 2019

Consistent NAP-ping is Critical

It’s not rocket science. For potential patients to both find and reach you, your contact details must be accurate. But when it comes to the Internet, it’s more than just accuracy. Google is the number-one source of new patients. And in Google’s mind, accurate contact details on your website isn’t enough. It wants consistency across […]

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on-page-seo

Ellen Horton

3 July 2019

Content is Still King

Google continues to refine its search algorithm in an attempt to deliver the most relevant results to its customers. Such measures force you to refine your methods when attracting prospective patients from the platform. Over the years, search algorithms have left many webmasters in SEO peril. It started with penalizing keyword abuse, where website owners […]

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karyn

Ellen Horton

21 June 2019

Employee Spotlight: Karyn Lanthois

The fun, ambitious team at Smile Marketing brings the company to life. In this week’s Digital Marketing Minute, we’re spotlighting Karyn Lanthois, one of our expert Digital Marketing Specialists. Get to know a little about Karyn… What led you to Smile Marketing? After a decade of freelancing as a website designer and providing digital marketing […]

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Email Marketing Templates

Ellen Horton

22 May 2019

Do Patients Engage with Your Emails?

  It’s frustrating when people don’t engage with your marketing activities. You write up an article, post on social media, or send out an email campaign – and nothing comes from it. There could be several culprits. Your messaging is off, you’re using the wrong channel, or maybe you’re not following best practices. This is […]

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facebook-people-300x217

Ellen Horton

15 May 2019

Why You Should Join a Facebook Group

Social media is a powerful marketing channel. It helps drive website traffic, build brand awareness, and stimulate patient referrals. Facebook groups should be a part of your strategy. Over the years, Facebook groups have grown in popularity. These communities help users get information from people outside their immediate social circle. Oftentimes, people join groups to […]

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New Google Updates

Ellen Horton

8 May 2019

Posting to Your Google My Business Page

Claiming and optimizing your Google My Business Page is a quick and effective way to improve your dental SEO. It’s also a great way to connect with potential patients. Google is always looking to enhance its platform. They continuously add features to improve business listings and provide more information to potential customers. Google Posts is […]

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Do people really click on ads?

Ellen Horton

8 May 2019

Do people really click on ads?

Google’s ad platform is a great channel to expedite new patient growth. It’s a way to improve brand awareness and gain quick visibility in search results. Google Ads helps you reach the people you want to reach where and when you want to reach them. Want to attract cosmetic dentistry patients who live within commuting […]

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seo-rankings

Ellen Horton

1 May 2019

Yes… Backlinks are Still Important

When ranking websites, Google considers hundreds of factors. And while its algorithm constantly evolves, quality backlinks are still near the top of the list. This underscores the importance of link building. Link building is one of the most challenging (and rewarding) digital marketing activities. After all, you have to convince online users and third-party websites […]

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