Get to Know the Author

Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
dental-marketing-blog

Brian Koenig

4 August 2017

5 Dental Marketing Mistakes Made By Dentists

Digital marketing is indispensable for just about any business. And the dental field is no exception. Most dentists who dabble with online marketing quickly grow dismayed due to campaigns that produce lackluster results.

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5 Star Reviews

Brian Koenig

27 July 2017

5-Star Dental Reviews = Better Click-Throughs

Imagine you’re looking for a new accountant. You perform a search on Google. The first accountant you see has 35 raving reviews with an average 4.8-star Google rating. You move on to the next accountant on the list.

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thinking-man

Brian Koenig

17 July 2017

When to Fire Your Dental SEO Provider

When a prospective patient is looking for a dentist in your area, you’re nowhere to be found. You’ve outsourced your SEO to a third party, only to have your marketing budget ravaged with little or no result. You’ve come to a conclusion.

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domain-web

Brian Koenig

26 June 2017

Dental SEO vs PPC: An Integrated Approach

Which is better: SEO or PPC? This is a question we’re often asked. Well, there’s no concrete answer. It largely depends on your new patient goals. Ideally, you marry the two to build a short- and long-term marketing strategy.

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facebook-white

Brian Koenig

5 May 2017

Sorry, Facebook Doesn’t Produce New Dental Patients

Social media. It’s hip. It’s cool. It’s a sexy marketing channel that’ll produce a flood of new patients for your practice. Right? Sorry, not going to happen. Sure, Facebook has a host of benefits. But there are many misconceptions about those benefits.

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man-typing

Brian Koenig

25 April 2017

3 Ways to Manage Your Online Dental Reputation

To build a loyal patient roster, you must have a sound reputation. To get new patients from the Internet, you must have a sound reputation. There’s no doubt. If you’re flooded with poor online feedback, prospective patients are turning to your competitors.

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premier dental group

Brian Koenig

19 April 2017

Dental Website Homepages That Convert

Where do most prospective patients find you? Typically, it’s your website. What’s the first page they visit on your site? Typically, it’s your homepage. Your dental website homepage is your first impression. It’s the reception room to your practice.

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email marketing

Brian Koenig

12 April 2017

8 Email Marketing Tips for Dentists

You’ve written your email, scrutinised each sentence, and racked your brain for the best subject line. You click publish with a sigh of relief. Three days later, you peek at the stats. Your patients aren’t opening or clicking on your emails…

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working-tablet

Brian Koenig

4 April 2017

Can Your Dental Website Content Be Trusted?

When it comes to content, trust matters. Whether it’s a new blog post or a page about your services, people and search engines must have confidence that everything on your website is current and accurate.

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