Get to Know the Author

Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
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Brian Koenig

19 January 2018

Dental Patient Financing For Your Website Design

Have a patient finance system available at your practice? Dental treatment can impose physical and emotional strain on a household. And the upfront costs associated with treatment can only add to the burden. Patient financing relieves some of that burden, making treatment options more available while improving the performance of your digital marketing strategy. Patient […]

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Brian Koenig

1 December 2017

The Further Emergence of Voice Search

People are getting more and more comfortable with speaking to their devices. Whether it’s Siri on an iPhone, Cortana on a PC, or a home personal assistant, people are beginning to rely more on their voices than their fingers to access information.

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Brian Koenig

22 November 2017

5 Dental Internet Marketing Strategies For 2018

In the age of the omnipresent Internet, your digital footprint is a critical part of your marketing strategy. The dental market is competitive, with several practices battling to attract patients in tight geographical areas.

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Brian Koenig

27 October 2017

Has a Google Representative Contacted You?

Your contact information is on your website, so there’s a good chance you already receive unsolicited emails about a range of digital services. Unfortunately, the online marketing world is filled with opportunists looking to scam website owners.

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Brian Koenig

20 October 2017

Why Ranking Outside Your Primary Area Doesn’t Work

So you’re ranking on the first page of Google and you’re getting traffic to your website. Now you want to expand your local SEO strategy. After all, there is an abundance of prospective patients who reside outside your practice location.

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Brian Koenig

19 October 2017

Why Content is the King of Dental SEO

In the past, content creation and search engine optimisation (SEO) were separate disciplines. You’d have one person write your content (maybe you) and then have another person optimise your content for search engines (likely an SEO provider)

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Brian Koenig

18 October 2017

2017 ADIA Queensland Trade Show

It was a pleasure for the Smile Marketing team to attend the 2017 ADIA trade show that was held over 13 – 14 October. The largest state-based dental event in Queensland, the show attracted dentists from all over the area.

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Brian Koenig

22 September 2017

3 Critical Items Your Bookkeeper Should Be Reviewing

To successfully grow your dental practice, it’s important to understand the health of your business. This is best done by having an efficient accounting system with the right functionality.

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Brian Koenig

17 August 2017

A Guide to Multi-Site Dental Marketing

These days, relying on referrals and traditional media alone won’t keep your schedule openings full. Especially if you’re a multi-location practice. Let’s face it, the “Yellow Page era” is over. If you want to maintain profitability for all your locations, you must dominate online.

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