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Covid-19 Update: Smile Marketing Is Here For You

Our fully remote workforce is here to support you with no service interruptions. Read on for resources to help you navigate the changing practice landscape and help keep your patients healthy, safe and informed. Learn more

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Brian Koenig

About
Brian Koenig

Content creator and digital marketer who has a passion for educating chiropractors on how to improve their online presence to keep their patient schedules full.
5-factor-marketing

Brian Koenig

16 December 2019

Infographic: 5 Factors of Digital Marketing Success

The Internet is a crowded space. Attention spans are as short as ever. Don’t get diverted by marketing activities that don’t move the needle. Learn about the 5 factors of digital marketing success.

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Email Marketing Templates

Brian Koenig

20 December 2018

Sending Holiday Emails in the New Year

We talk a lot about how to get new patients, but it’s important not to forget your existing patients. After all, better retention leads to more referrals. And referrals are often the best new patients. One of the simplest, most effective ways to boost retention is by emailing your patient list. The holiday season is […]

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PPC Click

Brian Koenig

10 December 2018

Dental PPC Glossary: The Most Important Metrics

Search engine optimisation is a digital marketing tactic that is essential for long-term new patient success. It’s a strategy that allows you to attract prospective new patients 24 hours a day, 365 days a year. Pay-per-click (PPC) advertising, like Google Ads, is a great way to expedite new patient growth. After setting up a campaign, […]

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seo-rankings

Brian Koenig

27 November 2018

Local Dental SEO Rankings Research For 2020

How has local dental SEO progressed over the past year? And how will it move forward into 2019? The SEO software company Moz releases an annual study that reviews the top local search rankings factors for the past year. And the 2018 results are in. These are important to take note of as we head into […]

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google-analytics

Brian Koenig

16 August 2018

Update: Improvements to Analytics Reporting

We are pleased to announce some exciting improvements to your website’s analytics reporting. In addition to having access to more reporting data, you will now easily be able to monitor your website performance from the dashboard.

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5 Star Reviews

Brian Koenig

11 June 2018

Online Reviews for Dentists: The Do’s and Don’ts

Think your “real world” reputation is the only reputation to keep track of? Hardly. Today’s web-driven world has made your digital reputation as important, if not more important, than your real world reputation.

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Google adwords

Brian Koenig

5 June 2018

Google Cracks Down on My Business Listing Scams

Ever been scammed by a “Google representative” who wasn’t actually representing Google? If so, you are one among many others. For years, scammers claiming to represent Google have preyed upon small business owners.

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Digital Marketing

Brian Koenig

20 April 2018

5 Most Common Internet Dental Marketing Services

When it comes to hiring an online marketing service, there is no shortage of options. You might hire a local designer that focuses solely on upfront design. You might hire an SEO company that offers optimisation services. Or you might hire a social media agency..

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google-analytics

Brian Koenig

20 March 2018

Google Analytics for Dentists | The Basics

Do you know how many people visit your website each month? Do you know how many of them actually book an appointment? If you don’t have a way to measure your website’s performance, you have no idea whether it’s working.

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