Top 5 Dental Internet Marketing Ideas
Dental internet marketing can be a goldmine of new patients if done correctly. But for many dentists, they either don’t know where to start or, they find the time demands to market their practice online excessive.
Following our experience at Smile Marketing in working with over 1500 practitioners, we’ve discovered that the following list of dental internet marketing activities deliver the best return for the time and money invested.
Dental Internet Marketing (in priority order)
1. Dental Practice Website
A great dental practice website is the foundation of your successful dental internet marketing strategy. Why?
Even when prospective patients find out about you through some other online channel (Dentist Directory, Social Media, Google Maps etc.) many will still want to visit your practice website before deciding if you’ll be their next dentist!
Watch this short 6-minute video to see what’s included in a high performance dental website.2. Local Search Engine Optimization
Listing your practice with Google Maps and the equivalent services at Yahoo and Bing is a no-brainer. It’s a free, one-time, set-and-forget activity and, done properly, will deliver a constant flow of new patients. For step by step instructions on how to optimize your local search engine listings with Google and the other search engines, watch this video and download a free copy of 14 Free Ways to Attract New Patients from the Internet.
3. Google AdWords
If you’re prepared to invest the time then you can expect to generate high quality new patients with paid listings on Google. But be warned, if you don’t know what you’re doing, Google will take your money in the blink of an eye! Recommended reading: “Definitive Guide to Google AdWords” by Perry Marshall.
4. Social Media
Investing in your online social profile with sites like FaceBook.com, MySpace.com, Twitter.com, a Blog… can pay excellent new patient dividends. But to get results requires a lot of time and a keen interest in writing and community. Read Social Media Marketing: An Hour a Day by Dave Evans
5. Online Directories
List your practice in top quality directories including paid (Business.com, Yahoo.com) and free (Yelp.com, MerchantCircle.com) directories. Plus there are a number of “Find a Dentist” directories and Smile Marketing’s innovative SmileGuide.com dentist directory!
Again, it’s best to link your directory listings to your dental practice website for maximum results. We list all of the best directories in our eBook 14 Free Ways to Attract New Patients from the Internet.
Watch this short video to see why over 1500 practices trust the Smile Marketing to manage their Internet Marketing needs.Questions? Call us at (800) 381-0228 or contact us by email.
