The 3 Essentials Of Dental Website Development
Of course the primary purpose of a dental website development project is to build a site that delivers more new patients! Having developed over 1500 practice websites the team at Smile Marketing has discovered that the following 3 factors determine the success of your dental website.
Dental Website Development Success Factors:1. Website Content
People go online to get information. You can have a beautifully designed and developed dental website that tops the search engines but if the site content doesn’t meet the visitors needs, then your site won’t convert new patients.
Here’s some quick tips about developing dental content:
• Site visitors want to know about you, your training and experience. They want the assurance that they’re in safe and caring hands when they choose you as their dentists.
• A high quality image of you is essential. Dentistry is a personal service and you need to show up on your website with personal appeal. Invest in professional headshot photography.
• Visitors want easy access to your contact details and address. A surprisingly large proportion of site visitors (especially referral patients) are looking for your phone number and directions to your office. So make this information prominent and available on every page.
2. Search Engine Optimization (SEO)
Once you have the site content planned and written, you need to consider the types of patients you want to attract. It’s tempting to make a huge list but with SEO, less is more! The best keyword combination is probably “Denver Dentist”. But SEO is a complex field and to do it properly you either need to study it or engage an expert.
3. Website Design & Usibility
Actually, site usability (which simply means ease of navigation around your website) is more important than site design! Many dentists invest heavily in design but when it comes to getting results; Site Content, SEO and Site Usability trump design!
Watch our short 6-minute video to see how Smile Marketing tackles dental website development to create website that delivers quality new patients and educates current patients to boost case acceptance, patient loyalty and referrals.
Questions? Call us at (800) 381-0228 or contact us by email.
