Smile Marketing Dental Content
With over a quarter century of experience developing patient education materials, Smile Marketing Founder, Bill Esteb, is an established leader in creating relevant and patient-friendly dental content.
"I have studied what other dental website providers have done," says Esteb. "Most of them, especially offered up by a dentist turned entrepreneur, over do it. They've lost 'beginner’s mind.' In the process they include too much technical detail and actually scare new patients away!"
When Smile Marketing was conceived, we kept these principles in mind:
- Interactive – Brochureware (static content) doesn't cut it. Writing for the web is different than producing a printed brochure. Plus, on the Internet, you have to lose the preaching. Instead, ask question and engage in conversation.
- Visual – Producing a sea of words is easy. But today's patient and prospective patient have grown up in a visual culture. The website must use pictures. With captions. In fact, the key point of every page is in the caption. It may be the only thing visitors look at.
- Personalized – Yes, we supply over a hundred pages of content. But each page can be quickly modified to match your style and practice philosophy. One size does not fit all.
- New Patients – A website must get and keep new patients. The content must connect with visitors and prospects and inspire them to take action. We call that conversion. Without conversion, you have an expensive high-tech billboard.
Learn more about dental content and new patient conversion by watching our online video.
